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Before we start on what an Internet Marketing Agency does, let’s try to understand what actually is Internet Marketing. To put it simply, it is the practice of promoting products or services provided by a company to users across the globe through Internet.Internet Marketing or Online Advertising is a fairly recent phenomenon when compared to the Internet’s existence but is a widespread practice to promote products and services in the current times.

There are various types of marketing models attached to Internet Marketing – E-Mail Marketing, Search Engine Marketing, Display Advertising, Mobile Advertising and Social Media Marketing to list a few.

E-Mail Advertising

It is the practice of advertising through e-mails. E-mail is sent to users with the advertisement as a part of, or the whole body of the e-mail.

Search Engine Marketing

This involves making your website appear at a position towards the top in the Search Engine Result Pages. One of the most important forms of online marketing, this includes making your website content viewed favorably by the search engines for certain topics that relate to your business or services, popularly known as “keywords”.

Display Advertising

Display advertising uses text, logos, animations, videos, photographs, or other graphics placed on browser’s screen to convey the advertising message.

Mobile Advertising

With the market now being focused on mobility with the advent of smartphones and tablets, mobile advertising is fast gaining ground as an Internet marketing strategy. Mobile advertising delivers advertisementsto wireless mobile devices such as smartphones, feature phones, or tablet computers. Mobile advertising may be in the form of static or rich media display ads, SMS (Short Message Service) or MMS (Multimedia Messaging Service) ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games.

Social Media Marketing

Social Media Marketing promotes services and products using the social media sites like Facebook, Google+ and Twitter etc.

What to look for from an Internet Marketing Agency

A good and credible Internet Marketing Agency would offer you a range of services to help you expand your business, from developing your online presence through websites to helping you in getting noticed on digital platforms through services like Search Engine Optimization and Social Media Marketing. It will take a keen understanding of the way your business works and help you formulate strategies to reach out to your targeted user base in an effective way, thus helping you in expanding your business to uncharted territories. At the same time, it will not guarantee you instant results or rankings knowing well that this is not magic but will spell out clearly the path it will take over a course of time to show improvements on areas of your business focus.

If you are on the lookout for an Internet Marketing Agency to help your business grow through online channels, we at Perceptive Consulting Solutions fit the bill perfectly. We provide web design and development services along with SEO processes to help your business grow from the scratch, or we can help you re-design your existing websites and turn them into Internet and search engine friendly websites to enhance your business’ online presence. For more details, explore our website.